Global Market Expansion To China Essay Example | Topics and Well Written Essays - 2500 words

Global Market Expansion To China - Essay Example Over the past decades, companies have been expanding globally in order to tap and develop new market opportunities and also to expand the scope of their operations, availing of cheaper resources and other commodities to better optimize their performance.In expanding company operations and outsourcing labor, China has always been the nation that is the center of discussion. Basically, because of the very low labor, manufacturing, and operational expenses in China, it has attracted many other companies to make it the gateway of their expansion into the global trade. Also, China is the fastest growing and largest consumer market in the world, yet it is interesting to note that many overseas retailers have struggled and failed in that market. With the premise that our company has maximized our marketing capabilities within the geographical bounds of our nation, we must then realize that the next logical step is to expand the scope of its operations in order to cater and discover more market opportunities. But unlike the operations in the domestic territory, there are many factors that need to be considered and evaluated if the company is to be successful in its expansion. Global marketing has been a trend of the past decades since it utilizes the advantages of other nations in an exchange of trade of commodities which will hopefully promote healthy competition and stimulate economic development of the parties involved. But in order to take advantage and come up on top, the complexities of global trade should be analyzed and strategies should be laid out by the company. The strategies to handle the vast supply chain management system and the added value system must be developed and implemented. (Lee, 2012). This r